Think the idea of nipple clamps is nuts? Find it hard to understand the appeal? Discover why everyone should add a pinch of nipple naughtiness to their play. What is Nipple Play and Nipple Torture? Nipple play is a way of making a sensitive erogenous zone even more sensitive to touch. Nipple torture is the act of taking advantage of this heightened sensitivity by introducing pinwheels, feathers, ice cubes and other innocuous devices to bring pain, suffering and pleasure.